Master the art of PR, social media and digital marketing with our new academy. We’ll share our secrets and teach you the tips, tricks and tactics behind some of our biggest successes.
Sending out your own press releases might seem daunting but it’s an incredibly cost-effective way of raising awareness of your business. When it comes to media coverage, it arguably has a greater impact than advertising, with stories published in trusted local newsletters or industry news websites representing powerful third-party endorsement.
But how do you do it? How do you know what’s going to grab the attention of busy journalists? How do you angle a press release? How do you even write one? Where do you start? What do you do with the press release when it’s drafted? What do you do with the coverage you’ve achieved?
If you don’t know, don’t worry. That’s where we come in.
Our new series of ‘How to’ workshops will provide you with the knowledge and skills you need to produce attention-grabbing stories for your business.
With a combined 40-plus years working in the media, we have provided PR services and ran campaigns for a range of major international companies, find out how we can help you.
We support our friends at Jelley Distilleries. As well as there being a family connection, the company also provides us with a simple story to illustrate the power of PR.
We our help, founder Ben Jelley crafted a press release simply saying his business had launched. It was featured in the Harborough Mail and Northamptonshire Telegraph, both online and in print. Then it was picked up by Spirits News. On the back of this coverage Ben received a letter from retail giant notonthehighstreet.com asking him to apply to be listed. His elderflower vodka has now become a big seller on the site.
Outlay: £0
Return: £1,658.75
As part of our long-term relationship with award-winning Northampton curry house Saffron, we have provided PR and social media advice, resulting in an average of three stories a month in the local and regional media.
The publicity has enhanced the reputation of the company in the local community and beyond, leading to the restaurant lifting the prestigious 2016 Tiffin Cup in the House of Commons and being named runners-up in the 2017 Chronicle & Echo curry house of the year competition.
From identifying possible PR opportunities to helping with the drafting and sending out of press releases, Saffron has benefitted tremendously from our advice and support, resulting in significant year-on-year growth in a notoriously competitive sector.
Outlay: £0
Return: 25 per cent increase in annual turnover
