British Contact Lens Association

Raising awareness of the work of the British Contact Lens Association and promoting its activities to both members and prospective members has seen Orange Juice team up with eye care professionals from across the world to produce regular written content for trade media and national publications, as well as blogs, email newsletters and social media. We play a key role in helping promote the BCLA’s events, including national roadshows, conferences and seminars and we write a monthly column for the country’s leading optometry publication.
By producing regular communications with members, including monthly email news bulletins and an exclusive quarterly digital magazine, we are able to ensure the BCLA is constantly in touch with its membership – giving added value at all times. Effective use of social media is attracting a new, younger audience and driving the organisation forward – in an industry which is embracing chance and the advances that technology provides.