We organise an annual campaign to raise awareness of a complication of diabetes in UK hospitals and GP surgeries. The campaign is sponsored by leading pharmaceutical giant Sanofi.
In 2018, 549 sites took part, staging events, training and activities all aimed at promoting hypoglycaemia in the inpatient setting, while the campaign almost achieved 8,000,000 impressions organically on Twitter. The aim is to help NHS staff recognise and treat symptoms and refer patients to appropriate care teams.
The campaign generated significant social media coverage as well as 28 media articles. In 2014, Hypo Awareness Week won a global award for excellence in marketing, with more awards collected in 2018 for successful campaigns.