Wellingborough BID

Before Orange Juice, the Wellingborough Business Improvement District (BID), an organisation set up to promote the heritage and retail profile of the town centre, had only been featured once in the local media in the previous year.

We arrived in January 2013 and secured 144 stories in the first 12 months across newspapers, websites and radio stations. We have gone on to achieve similar levels of coverage in 2014, 2015, 2016 and so far during 2017.