Northampton College
Project summary
Full management of Northampton College’s social media channels, raising its profile and enhancing its standing within local community. A number of highly successful organic and paid-for campaigns resulted in significant audience growth and reputational uplift.
What we did
- Regular organic posting across multiple channels
- Pioneered use of ‘selfie’ style testimonial videos from students
- ‘Live’ posting from events to boost interaction
- Press releases
- Blog writing
- Student and parent comms
- Crisis management
- Copywriting for prospectus
"We have been working with Orange Juice for five years and have forged a first-class partnership. They are well connected, organised and diligent in delivering a PR and social media service to the College. Simply put, I don’t know where we’d be without them.
They have gained a true understanding of the education sector and have provided us with excellent media coverage. Thanks to Orange Juice, we now have a fantastic social media presence with lots of engagement.
Their ongoing support during the pandemic has been invaluable. During a challenging time of ever-changing news and late-breaking updates, they have been responsive, flexible and supremely professional, delivering quickly, clearly and accurately time after time."
Victoria Murphy, Head of Marketing, Northampton College
